National membership body
Natural Health Practitioners NZ
A member organisation site serving practitioners, associations and the public at once.
Project description
NHPNZ has three quite different audiences: the public looking for a practitioner, practitioners looking to join, and associations and training establishments looking for recognition. The navigation was rebuilt so each of those journeys is one click from the home page.
A searchable practitioner finder sits at the centre, backed by a members area for logged-in members. Membership information is laid out plainly, with the criteria and fees stated rather than hidden behind an enquiry form.
Result: Three audiences, three clear paths
