Since 2010 · Aotearoa New Zealand

Healthy websites for New Zealand health practices.

We improve the health of your website so it brings in more enquiries and stays easy to find. Built with 17 years of insight into how New Zealand practices work.

Years, wellness first
17Years, wellness first
Practice sites launched
222Practice sites launched
Typical build time
4–6 wksTypical build time
Optihealth natural health clinic website shown on a desktop browser
The Wellness Directory website shown on a desktop browser
Mission Bay Physiotherapy website shown on a desktop browser
Built for results

Who we work with

Natural health first, understood deeply

Most of our work is with the people who look after everyone else. When another service business needs the same care, and the fit is right, they get it too.

Practitioners & therapists

Naturopaths, acupuncturists, massage and bodywork therapists, homeopaths and herbalists.

Clinics & multi-practitioner teams

Shared spaces that need clear practitioner profiles, online booking and a united brand.

Wellness & life coaches

Programme pages, sign-up funnels and nurture sequences that fill your intake rounds.

Natural health brands

Supplement, skincare and practitioner-product brands needing credible, compliant storytelling.

Other service businesses

Consultants, trades, allied health and other service businesses. Same care, same foundations, no wellness jargon required.

Sound familiar?

Great practitioners, quietly invisible online

  • Your website was built years ago by a friend, and nobody can update it.
  • Enquiries arrive in bursts, then dry up for weeks at a time.
  • You're nowhere to be found when someone searches your therapy in your town.
  • Your branding says 'hobby', while your practice is anything but.
Naturopath updating her clinic website from a calm treatment room

How we fix it

A presence that works while you're with clients

  • Clear positioning so the right clients recognise themselves immediately.
  • A site you can update yourself in minutes — or hand back to us.
  • Local search foundations that keep enquiries steady, not seasonal.
  • Listing, lead capture and client tools working as one system.

What we do

Everything your practice needs online

Explore all services

Website design & build

Calm, fast, mobile-first sites with booking, intake forms and payments built in.

Branding & identity

Logo, palette, photography direction and voice that match the care you actually give.

SEO & local visibility

Ranking for the therapies and towns your future clients are already searching.

Marketing & lead generation

Email nurture, offers and campaigns that turn quiet weeks into a steady diary.

Care plans & hosting

Updates, backups, security and a human on the end of the phone. No ticket queues.

After the build

The SEO work that keeps enquiries coming

Most practitioners see real movement in three to six months. We don't promise position one — we do the work that consistently earns rankings.

See the SEO plans

Keyword research that matches real searches

We find the therapy + suburb phrases your future clients actually type.

On-page structure Google understands

Clean metadata, fast pages and local markup so you show up in the right places.

Content and listings over months, not days

A steady plan of articles, directory listings and authority signals.

AI search visibility

Structured answers and entity signals that help ChatGPT, Gemini and Perplexity cite you.

All in one place

Your website, your visibility and your clients — one family of tools

Every practice we build gets access to our sister brands, at no cost to start.

Free listing

The Wellness Directory

New Zealand's trusted directory for natural health therapists since 2009. Claim a free profile, appear in therapy and region searches, and send warm traffic straight to your new site.

Claim your free listing
14 days free

ClientWell

Practice management made gentle — bookings, client notes, reminders and follow-up in one calm place. Take it for a fourteen-day test drive, no card required.

Start your free test drive
Two Wellness Websites designers reviewing website wireframes on a tablet
Every project starts with a conversation, not a template.

How it works

Four easy steps, no jargon

  1. 01. A proper conversation

    We learn your modality, your clients and the kind of practice you actually want.

  2. 02. Strategy & story

    Positioning, structure and words first — so the design has something true to carry.

  3. 03. Design & build

    A site that feels like your treatment room, built to be found and easy to run.

  4. 04. Grow together

    Ongoing care, content and campaigns — plus your Directory and ClientWell tools.

17

Years in wellness, one industry

222

Practitioner sites launched

100%

New Zealand owned and run

In their words

"They understood my practice before they ever mentioned a website. The result feels like walking into my clinic."
Anna Whitmore · Naturopath, Nelson
"Twenty years of being sold things I didn't need — and then a team who just quietly fixed the lot."
Rewi Katene · Clinic director, Hamilton
"New client enquiries doubled within a season, and I finally stopped apologising for my website."
Sophie Lambert · Wellness coach, Auckland

Investment

Honest pricing, fixed before we start

Practitioner

$2,450

A beautifully simple 5-page site for solo practitioners, with booking and enquiry forms.

  • Brand-aligned design
  • Booking integration
  • Local SEO foundations

Clinic

$4,900

Multi-practitioner sites with team profiles, service libraries and content strategy.

  • Practitioner profiles
  • Service & therapy pages
  • Copywriting included

Brand

Custom

Full identity, e-commerce and marketing systems for natural health brands.

  • Identity & packaging direction
  • Online store
  • Campaign programme

Full inclusions and payment plans live on the pricing page.

After launch

Your future support and tech team, on tap

Hosting, backups, security and a real person to email when something needs changing — with Wellness Directory and ClientWell inclusions built into the higher tiers.

Support

$67

per month

Solo practitioners who just need the site safe, fast and online.

  • Managed cloud hosting, domain and SSLso your site loads fast and patients trust it
  • Daily backups with one-click restoreso a mistake or outage never costs you a booking
  • Security monitoring and patchingso hackers and spammers stay out of your business
  • Uptime checks and downtime alertsso you know the moment something needs attention
  • Monthly platform updatesso everything keeps running smoothly without you thinking about it
  • 30 minutes of content changes each monthso small updates don't turn into big invoices
  • Email support, replies within one working dayso help is never more than a day away

Free standard listing on The Wellness Directory

Most popular

Momentum

$97

per month

Growing practices who want the site improving, not just surviving.

  • Everything in Support, plus:
  • Fortnightly platform updatesso vulnerabilities are closed before they become problems
  • 60 minutes of content changes each monthso your site stays current as your practice grows
  • Speed and Core Web Vitals tuningso Google keeps showing your site to new patients
  • Search Console monitoring and error fixesso search problems get caught early
  • Quarterly performance and enquiry reportso you can see what's working without guessing
  • Priority support queueso urgent changes happen faster

Expert listing on The Wellness Directory included

MultiClinic

$147

per month

Multi-practitioner clinics with several profiles, services and bookings.

  • Everything in Momentum, plus:
  • Weekly platform updatesso busy clinics stay protected without delay
  • 120 minutes of content changes each monthso multiple practitioners and services stay up to date
  • Staging site — changes tested before they go liveso patients never see a broken page
  • Practitioner and service page managementso your team profiles always reflect who's practising
  • Local SEO and ranking monitoringso nearby patients find you before competitors
  • Two strategy calls a yearso your website keeps aligned with your business goals

Expert Plus Directory listing + ClientWell Startup plan included

Partner

Enquire

tailored to your team

Brands, groups and franchises who want a marketing partner on retainer.

  • Everything in MultiClinic, plus:
  • Dedicated strategist and agreed monthly hoursso you have a marketing partner who knows your brand
  • Campaign, email and content programmeso leads are nurtured while you focus on patients
  • Conversion testing and landing pagesso more visitors become enquiries
  • E-commerce and integration supportso your online store and tools work as one system
  • Quarterly strategy workshopsso your digital plan keeps pace with your growth
  • Same-day priority responseso nothing waits when it matters

Expert Plus Directory listing + ClientWell with priority onboarding

Full inclusions on the care plans page.

Free · 2 minutes · No login

How well is your website really working?

Rate seven areas of your current site and see how likely you are to attract new visitors and client enquiries — from Google and from AI search. You'll get a score, a per-area breakdown and a plain-English fix list.

Free, no obligation

Your free website health check

A short, human review of your current site — findability, first impression, booking flow and the three changes that would make the biggest difference. Sent within one working day.

We'll never share your details. Unsubscribe any time.

Before you ask

Questions we're often asked

Do you only work with natural health businesses?
Natural health is where our sixteen years sit: modalities, advertising rules, and what makes wellness clients say yes. We also build for other service businesses when we're the right fit, and we'll say so honestly when we're not.
How long does a website take?
Most practitioner sites take four to six weeks; clinics and brands typically six to ten. We give you a fixed date at the start and hold to it.
Can you improve the site I already have?
Often, yes. Start with the free website health check — if a refresh will do, we'll tell you honestly rather than sell you a rebuild.
What does the free Wellness Directory listing include?
A full profile on The Wellness Directory — New Zealand's trusted natural health directory since 2009 — with your therapies, region and a link back to your site.

Your practice deserves a website as considered as your care

Sixteen years of wellness work, and a team who will tell you the truth about what you actually need.