Planning a build
Ten questions to answer before you build your website
Answer these ten questions and you will brief any designer better than 90% of practitioners, and end up with a website that brings people through the door.
Published 28 September 20268 min read
1. Who is this website really for?
Not everyone. Name the one client you would happily see five of a week, and write for them first. A site that speaks clearly to one person converts better than one that speaks vaguely to everyone.
2. What should a visitor do in the first 30 seconds?
Book, enquire, download or call: choose one primary action per page. Everything else competes with it.
3. What makes my practice genuinely different?
Your modality alone is not a difference, because every other practitioner in town shares it. Your approach, your outcomes and who you are best for are the difference, and they belong above the fold.
4. Where do my enquiries come from today?
Referrals, Google, directories or socials? Build the site to strengthen the channels already working, rather than betting everything on a new one.
5. What would someone type into Google to find me?
Write the phrases down, therapy plus town, and check they appear naturally in your page titles and headings. The same phrases help AI engines describe you accurately.
6. Am I comfortable being visible?
Photographs of you and your space outperform stock imagery every time. Plan a short shoot before the build starts, not after.
7. How will people book?
Online booking, a form or a phone call: decide early, because it shapes the structure, the pages and the words.
8. What proof can I show?
Testimonials, credentials, association memberships and client stories, within your industry's advertising rules. Proof belongs near every call to action, not buried on an about page.
9. Who keeps the site updated after launch?
A site nobody maintains loses ground within a year. Decide now whether that is you or a care plan, so the answer does not default to nobody.
10. How will I know if it is working?
Agree the numbers before launch: enquiries, bookings and calls, not just visitor counts. A website is working when the phone rings, not when the traffic graph looks impressive.
Quick answers
Questions people ask about this
How long does a wellness website take to build?
Four to six weeks from signed proposal to launch for a typical practice site when content is ready on time.
What should I ask a website designer before hiring them?
Ask what is included, who writes the content, how changes work after launch and what ongoing support costs. Our 20 questions guide covers the full list.
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